If you want to design a website as a hobby, for your business or even as your own career, a solid foundation of knowledge will help you get your foot in the door. From learning HTML to knowing search engine optimization techniques, there are many facets to web design.
Read on to find some advice which will cover all of the basics, such as landing pages, pay per click advertising, web usability and more.
Web designers would be wise to seek out potential target audience members and get their input on the site you are building. This is a great way to improve upon your site, as their views and ideas might be shared by many who will end up visiting the site.
Minimize the amount of clicking or scrolling visitors must do to access information. The more a user has to click or scroll around to find the information they seek, the more likely they are to give up looking for it. Aim for having at least 400 words on every page of your site by combining pages that have content that falls below this number of words.
Make sure that you use the right anchor text. The anchor text of a link should clearly describe what the visitor should expect to see when he clicks on the link. For instance, if a link leads to your widget ordering page, the anchor text might read “Order widgets.” Specifically avoid using “click here” as anchor text!
If you have never designed a web page, try using pre-made layouts. These can easily be found online for several blogging web sites like Blogspot or Tumblr. Having an interesting layout will draw attention to content and give the site a professional look. Just make sure your layout is appealing to your target audience!
To help make your website more attractive, incorporate some pictures that you took. Having pictures on your website gives off a more user-friendly approach to your site. When people see pictures they tend to spend more time looking at your site and cannot wait to click on the next picture.
Remember to utilize ALT tags for images as you design your website. These tags provide several very important functions in that they describe images for people who browse the Internet with graphics disabled, and provide descriptions for people who are visually impaired and utilize tools that translate images to voice. If your images are used as links, ALT tags also provide a way for you to describe the behavior of the link. Finally, ALT tags are used by search engine crawlers, and therefore using them can help boost your search rank.
When you decide to build a site, make it revolve around the needs of your target audience. You want things like your font, layout and overall theme to align with the interests of those who are going to visit your site, so that they are interested in coming back to your site after their initial visit.
You’ve read the advice here and are ready to put it into action, so get ready to design your site! Start by sketching out a design and making lists of the content you’ll need and you’ll have your website online in no time.
Don’t forget to keep reading and learning so you’re never left behind.